Smartwool

Strategy

Smartwool

Strategy

Smartwool is an American Apparel company that makes eponymous products primarily from treated merino wool. Smartwool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.

An integrated campaign for Smartwool that highlights thermal fabrics is bringing many benefits to users. It is data-driven through the direct product attributes to connect with the target audience.

Smartwool is an American Apparel company that makes eponymous products primarily from treated merino wool. Smartwool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.

An integrated campaign for Smartwool that highlights thermal fabrics is bringing many benefits to users. It is data-driven through the direct product attributes to connect with the target audience.

Smartwool is an American Apparel company that makes eponymous products primarily from treated merino wool. Smartwool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.

An integrated campaign for Smartwool that highlights thermal fabrics is bringing many benefits to users. It is data-driven through the direct product attributes to connect with the target audience.

Industry

Industry

Fashion

Fashion

Retail Apparel

Retail Apparel

Year

Year

2021

2021

“Design is not just what it looks like and feels like. Design is how it works.”

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

Steve Jobs

CEO of Apple

CEO of Apple

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