There are different ways to tell a story – and it's up to the storyteller to set up the best payoff. Likewise, in the world of advertising, it’s one thing to discover a promising big idea, but it’s an entirely different thing to get buy-in on the “how”.
To imagine a new awareness campaign for Tesla. The campaign is using three distinct marketing strategies– ambient & immersive marketing, guerilla marketing, and sabotage marketing.
